💬 The brief:
Design a one-of-a-kind illustrated window display to help launch Nike’s new Waffle trainer — combining hand-drawn artwork with campaign photography featuring influencers and models. The final creative would be used in two London Office store windows as part of the wider campaign.

🧠 What I did:
I created bold, energetic illustrations that layered directly onto the campaign imagery — adding movement, texture and a sense of play. The artwork was designed to complement the photography, not compete with it — bringing the shoes (and the shoot) to life with expressive linework and brand-aligned energy.

👀 The result:
Two standout storefronts in central London, blending streetwear culture with creative flair. The illustrated displays helped the launch feel fresh, youthful and unexpected — exactly the vibe the Nike Waffle deserves.