Case Study: Paid Ads Video Creative
Helping Peachies Test & Learn With Scroll-Stopping Video Content
When it comes to paid ads, creative is everything. For Peachies, a premium nappy brand, this meant going beyond just beautiful visuals to produce content that could educate, engage, and convert. I was brought in to create a wide range of ad-ready videos as part of a larger test-and-learn strategy, helping the brand explore what resonates most with their audience.
How I Helped
Peachies needed a mix of video content that felt authentic and relatable to parents while staying aligned with their brand identity. Working closely to their evolving ad briefs, I developed a series of high-performing video creatives, including:
POV and narrative-style content to tell product stories through a parent’s lens
Testimonial and PR quote edits for trust-building
Split-screen, hooks-first formats to grab attention fast
Review-led and UGC-inspired edits to amplify social proof
Creative variations and visual testing to learn what messaging works
This wasn’t just about performance, it was about creative exploration. Peachies were in an active testing phase, and my role was to deliver engaging, conversion-aware content that could help unlock valuable insights.
The Impact
With a variety of creative assets in hand, Peachies gained clearer direction on what themes, tones, and formats performed best. The content helped them:
✔ Build an asset library for ongoing performance testing
✔ Strengthen brand voice and tone across paid placements
✔ Drive consistent purchases across top-performing creatives
✔ Increase early engagement through relatable, visually strong storytelling
This project showed how powerful creative strategy can be, not just in performance, but in helping a brand learn, grow, and evolve.