Peachies
PAID SOCIAL VIDEO CREATIVE
When it comes to paid ads, creative is everything. For Peachies, a premium nappy brand, this meant going beyond just beautiful visuals to produce content that could educate, engage, and convert. I was brought in to create a wide range of ad-ready videos as part of a larger test-and-learn strategy, helping the brand explore what resonates most with their audience.
“She’s an exceptional creative partner.”
Rima Suppan, co-Founder at Peachies
What I Did
Peachies needed video content that felt authentic and relatable to parents while staying true to their brand. Working closely with their evolving ad briefs, I created a range of high-performing creatives — from POV storytelling and testimonial edits to hooks-first formats, UGC-style content and visual variations designed to test what messaging resonated. It wasn’t just about performance, but creative exploration, helping uncover insights through content that was both engaging and conversion-aware.
The Impact
With a strong bank of creative assets, Peachies gained clearer insight into what themes, tones and formats performed best. The content helped build a reusable testing library, strengthen their brand voice across paid, drive consistent purchases from top performers and boost early engagement through relatable, visually-led storytelling — showing how creative strategy can fuel both performance and long-term growth.
